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Contents:

Paper 1 : Menginspirasikan penyertaan politik dalam kalangan belia: Analisis ilokusionari dalam ucapan Syed Saddiq

Paper 2 : Improving argumentative writing performance among chinese EFL postgraduates using WeCWI-enabled tencent docs

Paper 3 : ChatGPT’s creative augmentation and its efficiency in the creative process towards agency practitioners’ satisfaction

Paper 4 : Islamic brand slogan use: To what extent religiosity moderates purchase intention

Paper 5 : The menu revealed: Unpacking the influence of nutrition labelling on fast food choices

Paper 6 : The influence of brand slogan-sponsored event congruity on brand trust: The mediating role of attitude towards sponsorship

Paper 7 : Digital influences on online shopping among Gen Z in Kedah: The role of social media interaction, online reviews, and price sensitivity

Paper 8 : Mapping the trends, patterns, and insights of sustainability awareness: A bibliometric analysis

Paper 9 : Behavioural influence of TikTok’s algorithm recommendations on users’ engagement and users’ self-persuasion

Paper 10 : The impact of entrepreneurship education on university students' entrepreneurial intention: A study at UiTM Cawangan Pulau Pinang

Paper 11 : Exploring students’ perceptions on online learning environment across disciplines