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Mapping the trends, patterns, and insights of sustainability awareness: A bibliometric analysis

Juwita Mohd Johan
Commerce Department, Politeknik Tuanku Syed Sirajuddin, Perlis, Malaysia

Kardina Kamaruddin
Faculty of Business and Management, Universiti Teknologi MARA,Cawangan Kedah, Malaysia

Abstract
This study conducts a comprehensive bibliometric analysis to examine trends, patterns, and insights in sustainability awareness research over the past two decades. Utilizing methodologies from bibliometrics, data from prominent databases such as Scopus are scrutinized through citation analysis, co-authorship analysis, and keyword co-occurrence mapping. The analysis reveals a significant increase in publications, reflecting heightened global interest in sustainability awareness. Key themes identified include environmental education, sustainable development goals, corporate social responsibility, and behavioral change. Influential authors and institutions are highlighted, emphasizing their contributions to the interdisciplinary field. Limitations include reliance on specific databases and a constrained time frame, suggesting future research expand data sources and time spans for a more comprehensive analysis. Findings offer valuable insights for researchers, educators, and policymakers, guiding future research and applications in sustainability awareness. This research contributes a quantitative, methodical approach to understanding the evolving landscape of sustainability awareness through bibliometric analysis, enhancing the rigor and applicability of findings.

Keywords: Environmental Education,Sustainable Development, Corporate SocialResponsibility, Behavioral Change, Sustainability Awareness

DOI: https://doi.org/10.24191/ejssh.vXiX.XXXXX

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